Apple positions iAd producer as Adobe Flash alternative

Apple has released iAd Producer, a new tool for designing interactive “rich media ads” using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers. 

Apple's new HTML5 development tool graphically lays out the structure and flow of iAd elements within an iOS advertisement in a “powerful visual editing canvas,” the company states in its announcement aimed at developers.

The new tool incorporates a variety of technologies from Xcode, Apple's Integrated Development Environment for Mac and iOS software.

At the introduction of Xcode 4 this summer, AppleInsider projected that the company's increasingly sophisticated, graphical software development tool could portend new HTML5 development tools, specifically noting that “one example of how the company's significant investments in creating Xcode 4 could be applied is in shipping a web development tool aimed at creating HTML5 content for the web and for use within web-based tools such as Apple's iAd mobile advertising program.”

The new iAd Producer development tool provides more than a dozen templates for creating page views, including Cover Flow and carousel image galleries and geographic maps. A variety of interface components are also provided to enable developers to add media playback controls, standard buttons, sliders and switches, progress indicators and flip views without needing to write any code.

iAd Producer also enables developers to easily add animated transitions and effects to their artwork and pages, and catalogs media assets used in iAd projects, such as graphics, videos, and SVG fonts. The resulting content acts as a self-contained HTML5 website that can be inserted into existing iOS apps to present an interactive advertising experience.

(Source: AppleInsider) 

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Adobe Responds to Apple’s New Rules

Yesterday, seemingly out of the blue, Apple issued a statement saying it will ease up restrictions for development tools used to create iOS party apps. Now, Adobe has reacted with a statement of its own, calling Apple’s decision “great news for developers”.

Here’s a short history: back in April Apple had banned developers from using Flash to build iOS applications, after which Adobe said it would no longer invest in the Flash CS5 feature that lets developers create Flash apps for the iOS platform.

Now, after Apple has taken a step back and lifted most of the restrictions, Adobe will continue to develop this feature. From Adobe’s statement: “Apple’s announcement today that it has lifted restrictions on its third-party developer guidelines has direct implications for Adobe’s Packager for iPhone, a feature in the Flash Professional CS5 authoring tool. This feature was created to enable Flash developers to quickly and easily deliver applications for iOS devices. The feature is available for developers to use today in Flash Professional CS5, and we will now resume development work on this feature for future releases.”

Of course, if all this hubbub made you hopeful about seeing Flash inside a browser on an iOS device, it’s not happening, at least not in the foreseeable future. Adobe points out that “Apple’s restriction on Flash content running in the browser on iOS devices remains in place.” So, it’s good news for developers, who can once again safely use Flash to create iPhone apps, knowing they have support from Adobe and that their apps won’t get banned by Apple. But the “Flash on iOS” saga may not be over just yet.

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